Function first.
Each Essi mode is designed around a different moment — from locking in during the day to slowing things down at night.
Essi started with one simple idea: the pouch ritual could feel completely different.
Nicotine-free. Functional. Colorful. Designed around the moment you are actually in.
Calm. Focus. Energy. Mood. Sleep. Five modes for five different parts of your day.
Your morning doesn't feel like your afternoon. Your workday doesn't feel like your night. So we don't think one pouch should try to fit every single moment.
Each Essi mode is designed around a different moment — from locking in during the day to slowing things down at night.
Keep the familiar pouch format while building the experience around function, flavor and the moment instead of nicotine.
Calm, Focus, Energy, Mood and Sleep each have their own flavor, visual identity and place in the Essi routine.
Tap any mode to go directly to that scent on the Essi landing page.
Pick the mode that fits your moment and jump straight into the Essi collection.
SHOP ESSI →